How to Write Effective Direct Mail Sales Letters.
First, gather a few sales letters that grab your attention from your own mailbox. Give particular notice to the look, wording, and the way the information is organized. Keep those models in mind as you begin to write. Create a short, powerful headline. Center it on the page.First, some basic concepts. There are three parts to every sales email: The Opener. This is what the recipient sees in the inbox. It consists of the Subject and the first 20 or so words of the email.The “secret” to writing persuasive sales emails. Want to write a persuasive email without feeling icky? Stop thinking you have to sell. Simply highlight a problem, offer a solution, bat away objections, prove you can be trusted, and then nudge readers to make up their mind with a persuasive offer. Selling doesn’t require pushiness.
How to Write a Sales Email.. To understand why this type of letter doesn't get a response, let's look at it from the perspective of the potential customer.This is the most important aspect of a good sales letter, but it's often overlooked. Imagine yourself as the reader of your letter, and write what the customer wants to know--not what you want to say.
An unsolicited sales letter can look a lot like junk mail, unless you take the proper precautions. Format the letter professionally and attempt to make a personal connection with your audience. Give the name of your product and a short, bullet-pointed list of its benefits to the reader.
